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Marketing
Management |
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Objectives:
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appreciate the importance of marketing to the success of
the company
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understand the complexity and challenges of marketing
activities in today rapid changing business environment
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be aware of the contemporary marketing tools to
facilitate management decisions
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know how to identify, anticipate, and satisfy
customers?needs
Main
topics include:
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Basic thoughts on marketing
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Analyzing marketing opportunities
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Setting competitive marketing strategies
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Marketing mixes (Product, Price, Promotion, and Place)
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Planning, organizing, implementing and controlling
marketing activities
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Customer values and satisfaction
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Marketing research
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