Program Structure

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Business Strategic Management

Objectives:

*      appreciate the importance of setting, implementing and managing strategies to ensure business

       success

*      know how to effectively scan and review internal and external environments

*      develop skills to collect and process information necessary for strategic management

*      learn to apply techniques in developing, implementing and reviewing business strategies

*      measure and manage corporate business performance

Main topics include:

*      Analyzing external environments and internal situation

*      Determining scope of operations

*      Implementing and controlling business strategies

*      Types of strategies (concentration strategy, stability strategy, growth strategy, merger and acquisition,

       and retrenchment)

*      Evaluating a strategy

*      Co-opetition

*      Balanced Scorecard

*      Porter industry analysis: threats of entry, power of suppliers, power of buyers, threats of substitutes,

       and competitive rivalry