Program Structure

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Marketing Planning and Strategy

Objectives:

*      become aware of the opportunities for marketing and the complexity of doing so

*      assess the possibilities and competition in the market

*      understand and manage customer expectations and evaluate service/product performance

*      design service/product to meet and exceed customer expectation

*      build customer satisfaction and loyalty

Main topics include:

*      Market environment

*      Analysis on the market

*      Marketing strategy and marketing mixes

*      Competitive advantages

*      Strategic alliances

*      Marketing research

*      Market segmentation

*      Brand strategy

*      New Product Development strategy